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In spite of what you might have heard that "Google likes WordPress", an out of the box installation of WordPress leaves a lot to be desired with regard to browse engine optimisation. Which means that you require to make several tweaks to make sure that your WordPress installation is optimised correctly.

Many individuals know little about what search engine optimisation actually means or entails. Basically search engine optimisation is an umbrella term for a variety of various processes that can assist a website rank higher in the results pages provided by search engines.

So begin by double examining all your page titles. Not just the one on your main index page. But all the other ones throughout your site as there's no guarantee that Google will just ever put your main page up as the most relevant search results page for your site.

Link tags are those that use anchor text to point in other places online. It is best to have no more than 1 - 3 on a page and they should be connected utilizing your page keywords, this will help establish your site as an authority. Images can not be read by an online search engine spider and that is why it is important to add the alt credit to your image code. It ProfitSEO is usually utilized for web browsers that can not read specific script but it likewise makes outstanding spider food.

Reciprocal links are the web's equivalent of "I'll scratch your back if you'll scratch mine". You consent to put a link to somebody else's website and, in turn, they connect back to you.

Google isn't a fan of duplicated content across a site. It thinks that this is something you're doing to deceive it. But WordPress has a myriad of various ways to show your content - page extracts, tag pages, classification pages and archive pages to call but a couple of. If you don't take control of how these pages are indexed then you risk of Google thinking you are attempting to spam it. Any self respecting SEO plugin need to be able to help with this.

Google likes Squidoo. It is an effective site that ranks very high (7/10) and Google likes to rank the specific lenses on the leading 10 search results page. So, if you develop a lens on Google, it will quickly rocket up the search engine rankings for the keywords you pick to focus on in your lens.

There are a few more things that WordPress does not instantly do to assist with your online search engine optimisation however the above ones will fix the glaring problems. You can install an SEO plugin to manage these concerns or you can enlist the assistance of an online search engine optimisation professional. In any case, it's something you need to address.